I'm a copywriter and project manager with a knack for turning complicated concepts into clear, engaging content.

Specialties, Skills, & More

    • Project Management – Managing large-scale commercial design projects, coordinating teams, manufacturers, and contractors to deliver on strict deadlines and tight budgets.

    • Content Marketing & Strategy – Developing and executing content strategies that drive engagement, from email campaigns to evergreen content, boosting CTR and MQLs.

    • Copywriting & Brand Development – Establishing brand identities and writing copy that resonates, including ad copy, educational content, and social media messaging.

    • Process Optimization & Team Collaboration – Streamlining workflows, optimizing marketing efforts using tools like SEMrush, and enhancing team collaboration across projects.

    • Data-Driven Decision Making – Using tools like Google Analytics to analyze performance and improve marketing efforts, as seen with a 45% increase in CTR and boosting engagement through SEO and email campaigns.

    • Search Engine Optimization

    • Social media strategy

    • Email campaigns

    • Ad copy

    • White papers

    • Search Engine Marketing

    • Brand communication

    • Content Management

    • Performance analysis

    • Digital Media

    • Project Management

    • B2B marketing

    • Google Analytics

    • SEMRush

    • Canva

    • Notion

    • MS and Google Suite

    • Jira

    • Figma

    • Pardot

    • Looker

    • Intercom

Education

Skidmore College

Saratoga Springs, New York

B.A. in Honors English and double minor in Arts Administration and Media & Film Studies

Honors: Magna Cum Laude, Dean’s List Student, and English Departmental Honors

Featured coursework: Financial Management For the Arts, Entertainment Law and Business, Advanced Fiction and Non-Fiction, and Senior Capstone

Activities: Op-Ed Writer for Skidmore News, Digital Media Assistant at Salmagundi Literary Magazine, Arts Administration Student Mentor ,and Publicist for Student Entertainment Committee, and Member of Tang Teaching Museum Student Advisory Council

Danish Institute for Study Abroad

Copenhagen, Denmark

Lived in a learning community for students passionate about cooking, connected with a local host family, and studied Sustainable Design, Environmental Philosophy, Fashion, Film, and Art History.